
The Social Normal

The Social Normal represents a strategic investment in the student housing market near Illinois State University. This purpose-built asset offers a diverse range of unit configurations, catering to varied student preferences and potentially maximizing occupancy rates. The property's comprehensive amenity package, including fitness facilities and social spaces, is designed to enhance resident satisfaction and retention. Its prime location near campus and local attractions positions the asset to command premium rents while potentially insulating it from market fluctuations.
- Diverse unit mix of 1, 2, and 4-bedroom furnished apartments, allowing for flexible leasing strategies and broad market appeal
- High-quality communal amenities, including a fitness center and resort-style pool, potentially driving resident satisfaction and justifying premium rents
- Strategic location near Illinois State University, local dining, and entertainment, potentially ensuring consistent demand and occupancy
- Roommate matching service, potentially reducing vacancy risks and enhancing the property's attractiveness to students
- Purpose-built design catering to student needs, potentially minimizing renovation costs and maximizing long-term asset value

